In the heart of Stockholm, in 2012 , a brand was born with the goal of bringing "playful poetry to everyday life." Garbo&Friends is the work of artist Susann, who created a world for "tiny heroes with unspeakable imaginations"—a world filled with subtlety, superior quality, and patterns that tell the stories whispered by nature. It's much more than just textiles; it's an invitation to a world where design meets tenderness, and quality is a promise passed down through generations.
Brand DNA: hand-drawn patterns inspired by nature
What makes Garbo&Friends absolutely unique is that every pattern, even the smallest, adorning their products is an original, hand-drawn creation by founder Susann Karlsson Nemirovsky . These are not computer graphics, but small works of art transferred onto fabric. Her extraordinary talent for creating coherent and beautiful visual narratives was forged at the renowned Swedish Berghs School of Communication in Stockholm , where, interestingly, Garbo&Friends was born as a side project while she was still a student. She draws inspiration for her work directly from the natural world – forest glades, sea waves, gardens full of flowers and fruit. This artistic, almost intimate process of creation gives each collection a unique, poetic, and cohesive character. It is these subtle, thoughtful prints that make the brand's products instantly recognizable and bring an atmosphere of peace and harmony to interiors.
Uncompromising quality: Portuguese craftsmanship and certified materials
The Garbo&Friends philosophy is based on quality that is visible, tangible, and lasting. That's why most of the textile production takes place in Portugal – a country with great traditions and unparalleled craftsmanship in the textile industry . It's there, in experienced factories, that products are created, meticulously crafted down to the smallest detail.
The brand uses only the highest quality materials:
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Cotton percale and muslin : Extremely soft and gentle on the skin, often from organic farming.
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Noble fibers : The collections also feature luxurious materials such as linen, wool and cashmere, which provide exceptional comfort.
The most important guarantee of safety is the fact that all textile products are OEKO-TEX® Standard 100 certified . This means they are completely free of harmful substances and chemicals, making them an ideal choice for even the most delicate baby skin. Furthermore, the brand continually strives to be even more sustainable and is in the process of obtaining the prestigious GOTS (Global Organic Textile Standard) certification , underscoring its commitment to ecological and ethical production.
The timeless world of Scandinavian design
Garbo & Friends is the quintessence of Scandinavian aesthetics – a combination of minimalist elegance, functionality, and timeless beauty. Their products don't follow passing trends, but are intended to become a part of family stories. The brand's offerings create a complete, cohesive universe, encompassing not only children's textiles such as bedding, blankets, and swaddles, but also accessories, clothing, and even products for adults who appreciate the same quality and poetic style.
When you choose Garbo&Friends, you choose a product with soul – created with passion, care for the planet and the belief that beauty and quality can make everyday life a little more magical.
