RICE is a Danish brand that has been proving since 1998 that everyday objects can be a source of extraordinary joy. Founded by the charismatic couple, Charlotte and Philippe Guéniau , the company was born from a desire to combat gray and monotony. Their mission is to bring color, fun, and magic to your home through unique kitchen accessories, décor, and storage products. RICE is much more than design—it's a philosophy of life, with the guiding principle " Color you happy." Each product, from iconic melamine to handmade raffia baskets, is created to inspire celebration of small, everyday moments and transform them into vivid memories.
The RICE range is an explosion of positive energy that will transform any interior. The brand's offerings include two flagship products:
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Iconic melamine : Exceptionally durable, vibrantly colored, and featuring unique designs, these plates, bowls, cups, and cutlery are a hallmark of RICE. Perfect for everyday use, children's parties, picnics, and garden gatherings, they bring a carefree atmosphere to every meal.
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Handcrafted Raffia Wonders : Unique storage baskets, bags, and home accessories crafted in the heart of Madagascar . Each one is a one-of-a-kind piece of artisan craftsmanship, combining natural beauty, exceptional functionality, and ethical production. They're perfect for storing toys, textiles, or as unique plant pot covers.
In addition, RICE offers a wide range of kitchen accessories , such as trays, containers and jugs, as well as home decorations – from pillows to candlesticks – that allow you to easily add character and "functional optimism" to your interior.
Why choose RICE?
By choosing RICE, you are choosing a brand for which beautiful design goes hand in hand with uncompromising quality and global responsibility.
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Safety you can trust: RICE stands for the highest quality melamine. All food-grade products are:
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Free from BPA and phthalates , making them completely safe for the whole family.
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Approved by the Danish Veterinary and Food Administration (DVFA) and meets all stringent European Union standards.
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Production with heart and social responsibility: Ethics is embedded in the brand's DNA. RICE is SA8000 certified – one of the most important international standards for social responsibility. This guarantees safe and decent working conditions and fair wages for all employees and craftspeople worldwide.
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Design that lifts your spirits: RICE products are more than just objects—they're small works of applied art. Their unique, funky style and bold color and pattern combinations make everyday activities more enjoyable and fill your home with positive energy.
With RICE, every meal becomes a mini celebration, and organizing your space becomes a creative activity. Treat yourself to a splash of color and join a world where functionality meets carefree joy. Color your happiness with RICE!