From a parent's dream to a global brand
The Skip Hop story began in 2003 in New York City , when Michael and Ellen Diamant – new parents – faced a simple, yet surprisingly difficult challenge: finding a diaper bag that was practical, durable, and stylish . Finding no such bag available, they decided to create their own. Thus, a brand was born, which today is one of the leaders in the baby industry.
Ellen, with her experience in designing and marketing luxury brands, gave the products a unique character, while Michael – with his entrepreneurial mind and sense of innovation – ensured that design and functionality were combined .
Must-Haves Made Better philosophy
Skip Hop believes that every "parenting essential" can be designed better. The brand's products are:
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Well-thought-out – they respond to the real needs of parents and children.
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Stylish – aesthetics that look good both in a child's room and in urban spaces.
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Permanently – made of materials resistant to everyday use.
The key idea is the concept "grow-with-baby" – products that grow with the child, which extends their lifespan and allows for reduced consumption.
Ecology and innovation
The brand is introducing more and more pro-environmental solutions:
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OEKO-TEX® STANDARD 100 certified materials in educational mats.
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Collaboration with Oceanworks® – production of bathing accessories from plastic recovered from the oceans.
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Changing packaging to 100% recycled.
Skip Hop proves that modern design can go hand in hand with environmental responsibility.
Backpacks, pencil cases and more – functionality meets fun
Skip Hop offers products that combine everyday comfort with the childlike joy of discovery . Wander backpacks impress with their lightweight construction, comfortable, adjustable straps, and thoughtful pocket layout. Colorful details and themed patches—from cheerful bugs to space rockets—make little ones eager to reach for them every morning.
The brand offers a complete set Designer pencil cases in the form of tubes , with a wide opening and sturdy zipper, are perfect for both crayons and school supplies. Practical accessories— water bottles, lunchboxes, and sensory toys —complete the package, reflecting the philosophy of practical, durable, and beautiful childhood essentials .
A breakthrough moment and global reach
First product – Duo Diaper Bag – became an icon and the starting point for a wide range of children's accessories. In 2017, Skip Hop joined the Carter's, Inc. family , paving the way for global expansion and a stronger position in the industry.
Today, the brand is present all over the world, winning awards for innovation and is synonymous with clever design that makes everyday life easier for parents .
